AOV by code, usage count, repeat purchase rate by acquisition source. No manual report stitching.

A Shopify apparel brand with 6 active codes discovered WELCOME10, their most-used code, dropped AOV from $94 to $61. Those customers bought again 11% of the time. Full-price buyers: 34%. A small discount wasn't just trimming margin, it was pulling in the wrong people. BLACKFRIDAY30 ran at 30% off and hit $102 AOV, their best segment.

Black Friday buyers show up with intent. The discount is the occasion, not what convinced them to buy.

Half a day of analyst work. Now one prompt.

Works well for any Shopify store running multiple discount codes, especially teams heading into a promo period or anyone who suspects their welcome code is costing more than it earns.